They Want It All and They Want It Now - Customers in Focus
Customers for Tissue in developed markets are more demanding than ever, and have ever increasing expectations based on their shopping experience for other products and services.
This session will allow our panellists to expand on their earlier presentations, and to take questions from the audience addressing their specific challenges.
Specifically, we will look at:
• How to align the interests of consumer, retail, and manufacturers?
• E-commerce – what do viable models look like?
• Arrival of discount chains in North America, and impacts on Private label.
• AfH – mass procurement / facilities procurement? Insights / impacts?
Patrick Boateng, Leader - Global Sourcing, The Kroger Co., USA
Jordan Rost, VP, Consumer Insights, Nielsen, USA
Shaw Shahery, President/CEO, Convermat, USA