Speaker: Patrick Boateng


   

Patrick Boateng, Senior Buyer for Tissue Paper Products for a Major Supermarket, USA.

Has extensive knowledge in Consumer Products Manufacturing, Sales & Marketing and Supply Management, 17 years’ experience in the consumer products industry.

Earned a Master’s degree in Marketing and Communication from Franklin University, USA.

       
Senior Management Symposium 

The Retailer’s Power: a major buyer’s view on market developments

10 April 2017, 13:40 – 14:05

The retail environment is going through a period of rapid change. The landscape has become more incredibly competitive than ever, as there is no single formula to serve the specific needs of every customer.

This presentation will focus on how retailers are navigating the changing landscape and engaging the customer through actions such as:

• Using size and capacity to influence actions in other channels to create value for the customer;
• Strengthening digital capabilities to increase efficiency and convenience;
• Improving transparency of supply chain;

This speech will look at how these changing landscapes, and the actions mentioned above, are impacting the tissue paper products category.