Esko Uutela, was born in Finland and has worked as pulp and paper industry consultant for his whole professional career of more than 30 years. He graduated from the Helsinki School of Economics (Marketing) in 1976 and from the University of Helsinki (Faculty of Forestry) in 1979. Since 1991 he is residing in Germany.
After working for almost 18 years for a large forest industry consulting company in Helsinki and Munich, Mr. Uutela decided to establish his own forest industry consulting company EU Consulting in Starnberg, close to Munich in Germany in August 1994. During the past years, EU Consulting has increasingly specialised in offering consulting services for two sectors: the tissue and recycled fibre businesses. As of March 2007, EU Consulting made a long-term consulting agreement with RISI.
Currently Mr. Uutela is responsible for RISI’s tissue forecasts and market information services worldwide. Mr. Uutela has carried out numerous private client projects, as well as published regularly worldwide, comprehensive multi-client studies on tissue business developments and global recycled fibre markets.
|Senior Management Symposium
Accelerating globalisation in the tissue business via new players and growing intercontinental trade flows
10 April 2017, 10:45 – 11:10
The global tissue business has shown its growing dynamics in the past few years. The industry reaches new peaks year after year with an average annual growth rate of 3.5% per year. This very positive development has been noted by many investors, who are not coming only from the tissue or hygienic product manufacture, but also from other branches in the pulp and paper business, as well as totally new players having interest to diversify and enter the tissue sector. Tissue belongs to the least capital intensive segments in the pulp and paper industry, which has facilitated also smaller companies to consider investments in tissue.
The new dynamics of the tissue business has changed global competitive environment very drastically in the recent years. Not only new suppliers from different continents have emerged, but also untraditional trade flows have developed. Today, China is the largest tissue exporter globally, after earlier dominance by Italy. New investments continue, driven by both existing and new players, some of which have grown very quickly with aggressive expansion plans by companies with solid financial background. Indonesia and Turkey also belong to the largest tissue exporters today, which was not the case still 10 years ago. New investments continue, driven by both existing and new players, some of which have grown very quickly with aggressive expansion plans by companies with solid financial resources behind. The competitive environment is tough and the industry structures are changing quickly so that we cannot claim dynamics is missing from the global tissue business today!
But some new risk factors have recently emerged, such as the Brexit: what could it mean for the European tissue business and some exporters, such as Turkey? And the second risk is what will happen to free tissue trading with increasing protectionism and possible penalty duties by new administrations, that of Trump in particular? Will tissue exports to the USA be drastically cut and what could this mean? These are some additional topics discussed in this presentation.