Speaker: Roberto Berardi


   

Roberto Berardi is Chairman of ETS since 2005. 

He is a renowned expert in the paper tissue field.

His career as Product Manager of the Scottex Casa brand and subsequently as Sales, Logistics, Commercial Director of Scott Italy, Managing Director of Scott Spain and then Managing Director of Scott Italy, has provided him with a first-hand understanding of the European Tissue industry. 

With Kimberly-Clark's acquisition of the Scott Company, he became Vice President for Southern Europe  and then President for the European Family Care Business, based in London.

For 9 years he has been Affiliate Professor of Marketing at the ESCP Europe Business School Turin Campus since the beginning of 2006 and he has also run occasionally branding courses in other ESCP campuses, like Paris, London, Madrid.

His role as Chairman of the European Tissue Symposium today gives him a 360° view of the industry. 

Under his chairmanship, ETS has significantly increased its focus on promoting paper tissue products, thanks to their unsurpassed hygiene properties, which were confirmed in a number of high level scientific studies sponsored by ETS in the last years.

       
Senior Management Symposium 

User preference and scientific studies converge: paper towels are a much better choice than air dryers

10 April 2017, 15:00 – 15:25

Studies were done in the past about declared Users preference for hand drying systems. But which preference are Consumers demonstrating through their actual behaviour? An observational study on over 4.000 users run at ISSA Interclean in May 2016 shows that most Users prefer Paper Towels, if they are given the choice.

Structured scheme of the studies supported by ETS during the last 9 years: hands washing and drying hygiene doesn’t just consider the removal of microbes from the hands, but also the avoidance of contamination of the washroom surfaces and the air. The latest University of Westminster study covers in particular the risk of long lasting aerosolization of viruses when Jet Air Dryers are used. 

What useful information can Tissue Companies find in the recently created European Tissue Symposium Website?