Senior Management Symposium
Softness: the holy grail of tissue products and why it can help you
10 April 2017, 15:25 – 15:50
WE FACE A GROWING NEED TO UNDERSTAND SOFTNESS REQUIREMENTS GLOBALLY.
As the tissue business continues to grow globally, companies are finding that tissue softness is perceived differently across the globe. Also, emerging economies are evolving as newer and softer tissues come into their markets. What was considered soft yesterday is no longer soft today. Of course, this is a good thing. However, tissue makers must continuously monitor their local and export markets for these emerging trends so they can react competitively. However, how do we monitor softness when it is judged differently across the globe?
In the past, market research firms designed and executed these trials. Unfortunately, these tests were extremely costly and often overdesigned for the task at hand. Some companies developed ad-hoc internal panels. These panel methods rated from somewhat useful to totally misleading.
Over the last 20 years, panel methodology has significantly improved so that even with panels with less than 30 people can provide accurate and precise measures of what’s happening in the marketplace.
In this paper, I also discuss one of these methods called OASIS (Optimal Attribute Scaling and Information System). I also describe how the OASIS panel method can be used to fine tune and adjust the Emtec TSA, which is now rapidly becoming a worldwide standard for measuring softness.
Technical Session 1: Industry 4.0 - Computerisation of Smart Manufacturing for the Future of Today
Introducing an auto-adaptive process control system that almost no one wanted
11 April 2017, 12:40 - 13:00
The speaker introduces DaVinxi, a cloud-based, auto-adaptive process control strategy designed to allow tissue machines to produce consistent quality at the lowest cost, even under varying operating environments. Results can also be combined with quality and financial data to create actionable information. The author explains how this technical approach works, discusses the difficulties of implementing the system and how the team overcame these challenges.
Finally, the author describes why almost no-one wanted this technology. However, over time, they all wanted it.
DaVinxi is now in its next level of development.