F.A. Retail, Spain
Fernanda Accorsi is a retail expert and content researcher, enthusiastic about the purchase process and the shopper’s behavior. She has developed multichannel strategies and innovative in-store marketing projects at globally known tissue corporations such as Kimberly-Clark, Melhoramentos CMPC, Santher and Navigator. She combines her knowledge in sales, marketing and trade marketing to emerge with cross-channel and hands-on solutions, drawing from her experiences with diverse cultures in the US, LATAM, EU and the UK. Fernanda understands the purchase process has changed, harnessed by the diversity of offers, channels, and by the use of technology. She is focused now in revealing how multi-shoppers are consuming the multi-solutions out there.