Global Marketing Director, Tissue
Hayat Kimya, Turkey
She has 20 years of work experience in marketing and advertising; mainly specialized in brand management and marketing strategies. She started her career in advertising and worked for global agencies; McCann Erickson Istanbul and TBWA\Istanbul.
Before joining Hayat, she worked for İpek Kağıt in tissue business and for Ana Gıda in food business. During her career, she successfully positioned/repositioned several brands; created product and communication strategies for over 30 brands. Simin received several awards for marketing effectiveness and consumer insight.