FMCG giant Hayat Kimya continues to grow its tissue business in Middle East, Asia and Africa. Global brands Papia, Familia, Focus and Teno will be displayed in Tissue World, Milan between March 25-27.
Hayat Kimya, a distinguished manufacturer of globally growing tissue brands, displays its Papia, Familia, Focus and Teno brands as well as its semi-product ‘jumbo rolls’ in Tissue World Milan, the leading global event of tissue industry.
Hayat Kimya proudly carries the “world’s 15th largest tissue manufacturer” as well as the “largest tissue manufacturer of the Middle East, Eastern Europe and Africa” titles with 420 thousand tons per year manufacturing capacity. Hayat continuously invested in the business with world-class smart tissue factories in Turkey, İran, Russia, Egypt and Nigeria. Global operations continue at 5 tissue and 1 converting plants in 5 countries.
Hayat manufactures 100% cellulose products and no-artificial whitening chemicals, also FSC certified bobbins as per the customer needs. The company’s investment in top technology machinery and systems, helps to offer a wide range of products. “With end-to-end automation systems, efficient resource management and global efficiency are ensured in all our production processes from raw material to bobbins.” says Lütfi Aydın, Global Tissue Production Director at Hayat.
Hayat differentiates itself with the services they provide not only at sales but also at after sales. “Customer satisfaction lies at the heart of sustainability of our business and consistent growth.” says Aydın. “Our teams work as a partner, to improve our customers’ business, and go to the spot to deliver the right solutions on machinery, production and quality, based on the accumulated global expertise we have. We add value to our business and the whole ecosystem of tissue business, by working shoulder to shoulder with our customers.”
The company distinguishes from others with innovative, environment friendly and sustainable manufacturing approach. Always adding on top, Hayat has continuously worked on this technology and recently reached up to 88% efficiency level at co-generation in its Mersin Tissue Plant in Turkey. A remarkable and unprecedented “record-high” efficiency at this plant has been noticed as “Most Efficient Cogeneration Practise in Tissue Industry” by Renewable Energy and Cogeneration Association in Turkey in March 2018. Water, is one of the key elements of tissue production, and a well-known scarce resource. Hayat Kimya is Europe’s 3rd and Turkey’s least water user in tissue manufacturing, saving tons of water for each ton of tissue production.
Hayat Kimya continues its investment in the category, to globalize its growing brands.