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Caglar Altunel


Caglar Altunel
Euromonitor, Turkey

Çağlar Altunel graduated from the Ege University, Faculty of Economics and Administative Sciences. He studied in Stockholm School of Economics in Riga as an exchange student during 2008/9 school year, and graduated from the university in 2011.

He has been working in market research industry since 2012 and found chance to work and specialise on various data acquision methodologies, as he started his career in DOR Insight, which is a market research agency specialised in web-interviewing technique and continued in Ipsos and took part in internet audience measurement project and a wide range of ad-hoc projects including pricing and brand positioniong. He has been working in Euromonitor International and responsible for the country research of home & tech cluster, which also includes home care, tissue and hygiene markets since March 2014.

Senior Management Symposium
Discussing Unmet Potential in Retail Tissue in the Middle East and North Africa: Growth, Trends, Risks and Opportunities

This presentation will provide an overview of the global consumer tissue marketplace, placing the MENA region in its global context. Although some markets in the MENA region display a fairly high per capita consumption in retail tissue products, especially in facial tissue, the Middle East continues to evolve and offer a number of opportunities for growth, backed by the region’s estimated unmet potential of at least 3 million tonnes, or US$5 billion, in retail consumer tissue. The presentation will further highlight consumer trends in select markets and focus on growth drivers, taking into account current and potential risks for revenue growth.