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Clarence Nartey


Clarence Nartey
Country Director (Ghana)
Invest In Africa, Ghana

Clarence is currently the Country Director for Invest in Africa( Ghana) a not- for- profit, cross-sector organisation that works with leading businesses to connect MNC’s & investors to credible local suppliers and improve their (SME’s) access to skills, tenders & finance to build long term capacity

He is also the Founder of 3i Consult Ltd, a strategic marketing & talent development consultancy.

Clarence has expertise in the FMCG sector having spent 15 years with the Multi-national giant Unilever in a number of senior multi-functional roles in operations, audit, marketing and strategy development across South Africa, Turkey, Singapore and Ghana providing him with a solid business understanding, deep insights into consumers and markets in key developing & emerging markets.

Senior Management Symposium
Winning in West Africa: Critical success factors & Insights for foreign companies

The ‘Africa rising’ narrative has gained momentum over the last few years. It is underpinned by a track record of strong economic growth. Home to 1bn people (similar to China & India) continent is growing at similar rates (6-7%).Indeed countries like Ghana and Ivory Coast are growing faster.Unsurprisingly this impressive growth has caught the attention of investors across developed and emerging markets. FDI is pouring in. FDI inflows to Africa in 2017 was $42bn and is expected to grow to $50bn in 2018 (Source: UNCTAD World Investment Report 2018)

Whilst Africa undoubtedly presents an attractive investment opportunity, the perceived risks of doing business on the continent leads to a lot of investor anxiety. Some of the concerns border on political instability, corruption, erratic power supply, currency issues, high tariffs etc.

The presentation will cover the following;
– Doing business in Africa: Separating the facts from the myths
– Key things to consider when setting up in West Africa: Ghana, Ivory Coast, Senegal
– FMCG Sector: Consumer trends, retail/channel dynamics, competitive landscape etc.
– Winning in Africa; Success formula of thriving Turkish Companies in West Africa