Senior Management Symposium
Discussing Unmet Potential in Retail Tissue in the Middle East and North Africa: Growth, Trends, Risks and Opportunities
This presentation will provide an overview of the global consumer tissue marketplace, placing the MENA region in its global context. Although some markets in the MENA region display a fairly high per capita consumption in retail tissue products, especially in facial tissue, the Middle East continues to evolve and offer a number of opportunities for growth, backed by the region’s estimated unmet potential of at least 3 million tonnes, or US$5 billion, in retail consumer tissue. The presentation will further highlight consumer trends in select markets and focus on growth drivers, taking into account current and potential risks for revenue growth.