Tissue World Istanbul > Conference > Mikko Helin

Mikko Helin


Mikko Helin
Pöyry Management Consulting Oy, Finland


Senior Management Symposium
Benefits Of New Products And Innovations

New products and innovations can provide profitable growth. However, their impact does not limit to the direct increase of sales but they can improve the brand awareness, complement the private label offering and support the whole product portfolio. Companies can leverage the tissue value chain for many new products. The topic is discussed especially from the Turkish and Middle Eastern perspective..