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Pirkko Petäjä


Pirkko Petäjä
Pöyry Management Consulting Oy, Finland

Pirkko Petäjä, Principal within Pöyry Management Consulting is a graduate from the Helsinki University of Technology with a Master of Science in Pulp and Paper Engineering/Industrial Management and an eMBA from the Helsinki School of Economics. Pirkko, based in Helsinki, Finland, is Pöyry’s leading senior expert in the tissue sector and has worked in a role of board-level advisor for many of the leading tissue companies. She has also been involved in a number of strategic acquisitions in the European tissue industry and has experience in strategy and business development in the tissue sector.

Senior Management Symposium
Benefits Of New Products And Innovations

New products and innovations can provide profitable growth. However, their impact does not limit to the direct increase of sales but they can improve the brand awareness, complement the private label offering and support the whole product portfolio. Companies can leverage the tissue value chain for many new products. The topic is discussed especially from the Turkish and Middle Eastern perspective.