VP Consumer Insights
Jordan Rost is VP of Consumer Insights for Nielsen. He leads a team of thought leaders whose work explores emerging trends, shifting buying behaviours and evolving shopper dynamics. Rost is often cited in business, trade and consumer press and regularly shares insights via Nielsen reports, industry talks and directly with Nielsen’s partners and clients. Prior to his time at Nielsen, Jordan most recently spent nearly a decade at Google, where he led brand and retail consumer insights, trends and thought leadership.