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TISSUE WORLD AMERICAS 2014 - Conference Program (Day Two)


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Tissue World Americas 2014 - Conference

Wednesday March 19, 2014   |   Day Two


TWShowTimingsiconimg MORNING



The Opening Plenary Forum at TRIF will be deep and broad, giving insight to all players in the Tissue Value Matrix about critical drivers for today and the future.

08:30: Opening Comments
Hugh O’Brian, Chairman,Tissue World

08:45: Evolving Consumer & Retail Trends and the Implications for Retail Tissue Channels
Todd Hale, SVP- Consumer & Shopper Insights, Nielsen, USA

09:15: New Tissue Supply in the Americas and Impact on Supply/Demand Balance
Esko Uutela, Tissue Principal Consultant, RISI, Germany

09:45: Environmental Demands and Requirements – The NGO Viewpoints
Linda Walker,Director, Global Forest & Trade Network,WWF
Rolf Skar, Campaign Director, Greenpeace

10:15: Coffee Break

10:45: Shipping Air – How and Why Can Foreign Competitors Thrive in North America?
Soile Kilpi, VP, Poyry Management Consulting, USA

11:15: How the Away from Home (AFH) Tissue Business is Changing and Why
Lydia Work, President, American Paper Converting, USA

11:45: Factors Influencing the Paper Category e-Commerce: Will They Change How We Shop?
Jamie Rosenberg,
Global Household Analyst, MinTel, USA

12:15-13:00: Interactive Panel Discussion(s)

13:00-15:00: Lunch and show visits

TWShowTimingsiconimg AFTERNOON


In 2011 in the USA nationally branded tissue had about 74% volume share. In West Europe the
situation is almost the opposite as private label tissue had 64% volume. NB tissue has stayed strong in the USA by innovating at a faster rate than PL. In addition NB offers tremendous incentives for retailers to stock all their products.But How Does the Future Look? Will NB Continue to Bring Value or will PL Grow as it has in Europe? If so, how fast and why? What is the big difference between the US and Europe? Will more retailers upgrade to an Ultra offering in their own brands? Can Newcomers Change the brand/PL balance? This workshop will include representatives from retailers, manufacturers of both national brands and private label, as well as expert brokers and consultants.

This session will be led by Jeff Way, Senior Director, Disposables, Sysco, a world leader in food services.

15:00: Opening Comments
Jeff Way, Sr. Director, Disposables, Sysco, USA

15:20: The Power of Private Brands
Kit Vale, Director, Daymon, USA

15:45: Consumer Retail Trends and Implications for the Brand/Private Label Balance
Todd Hale, SVP- Consumer & Shopper Insights, Nielsen, USA

16:00: The Data: Brands vs Private Label Tissue Market Shares in Selected Countries around the World
Esko Uutela, Tissue Principal Consultant, RISI, Germany

16:15: The Value National Brands Bring to Retailers and Distributors
Jamie Rosenberg, Global Household Analyst, MinTel, USA

16:30: The View from Wall Street on the Private/Brands Question
Ali Dibadj, Senior Vice President, Sanford C. Bernstein, USA

Interactive Panel Discussion(s)

Tissue World Americas 2014 – Networking Reception