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Conference Agenda -  First glance

New 2026 Agenda

The Tissue World Istanbul 2026 conference agenda is built for an industry navigating a time of pressure -  tariff volatility redrawing trade flows, pulp and energy costs moving faster than business models and new capacity reshaping competition from Asia to the Gulf. 

Day 1 tackles strategic market intelligence and global positioning, from regional data across Türkiye, the Middle East and North Africa to geopolitical risk, investment flows and M&A.

Day 2 turns to operational excellence and manufacturing innovation, covering cost volatility, pulp recipe economics, digitalisation and energy independence. 

DAY ONE

Comprehensive analysis of tissue industry trends across Turkey, Middle East, and North Africa. Examine production capacity evolution, consumption patterns, trade flows, investment trends, and emerging market dynamics. Leverage data analytics to identify strategic opportunities and competitive positioning strategies. 

Strategic Outcomes:

  • Identify profitable growth opportunities by analyzing regional capacity and demand trends before competitors
  • Make smarter investment decisions by understanding where capital is flowing and which markets offer future opportunities
  • Capture cross-border opportunities by leveraging trade dynamics and evolving market access
  • Reduce market entry risks using data-driven frameworks that evaluate market attractiveness and optimal entry strategies

Examine how tariff volatility, geopolitical tensions, and regional conflicts are reshaping global tissue trade flows. Scenario-planning workshop analyzing how trade policies, regional instability, and changing routes impact competitive positioning. Practical strategies for supply chain reconfiguration and market diversification. 

Strategic Outcomes:

  • Build resilience and responsiveness by developing agile sourcing strategies that adapt quickly to tariff changes and trade policy shifts
  • Safeguard operations and ensure uninterrupted supply through geographic diversification and contingency planning for transport route disruptions
  • Enhance operational efficiency and maintain market competitiveness by optimizing freight routes and consolidating shipments strategically
  • Strengthen market position and access new opportunities by identifying optimal locations for production and converting facilities that deliver strategic advantages

Analyze where capital is flowing in the tissue industry and how new entrants from Asia, Eastern Europe, and Gulf regions are transforming market dynamics. Examine greenfield investments, capacity additions, and technology adoption patterns. Understand how cost structure evolution and new competitive pressures are driving strategic responses from established players.

Strategic Outcomes:

  • Remain informed about the latest flow of capital within the industry by understanding regional investment patterns and capacity expansion trends before they impact your markets
  • Identify partnership and acquisition opportunities by analyzing new market entrants and their competitive strategies 
  • Prepare for cost structure evolution by implementing efficiency improvement methodologies that maintain competitiveness 
  • Strengthen strategic positioning by anticipating and responding to changing competitive dynamics from new regional players

Examine the accelerating M&A landscape in the tissue sector as companies pursue scale, geographic expansion, and vertical integration. Explore successful integration frameworks, cultural alignment strategies, and value creation approaches. Analyze how new entrants from Asia and emerging markets are reshaping competitive dynamics through acquisitions and greenfield investments.

Strategic Outcomes:

  • Identify strategic acquisition opportunities by understanding M&A trends and strategic rationale driving consolidation in the tissue sector
  • Accelerate post-acquisition performance using value creation strategies that deliver synergies faster 
  • Prepare for competitive shifts by understanding how new regional players entering through M&A will reshape market dynamics

Respond to evolving consumer demand for sustainable tissue products, particularly from demographics prioritizing environmental impact. Explore fiber supply sustainability, packaging innovations, forest certification requirements, and communication strategies, building authentic credentials while avoiding greenwashing pitfalls. 

Strategic Outcomes:

  • Develop genuine sustainability credentials that resonate with eco-conscious consumers and demonstrate authentic environmental commitment
  • Build credibility and trust by navigating certification requirements (FSC, PEFC) that provide independent verification of environmental claims 
  • Strengthen stakeholder confidence through transparent communication about fiber sourcing, production methods, and environmental impact
  • Differentiate your brand by establishing sustainability as a core strategic pillar that reflects genuine values rather than superficial compliance


Explore the innovations reshaping the tissue industry's future. Conference speakers and industry experts examine alternative fiber, AI-driven autonomous operations, waterless processing technologies, and carbon-neutral manufacturing pathways. Engage in forward-thinking dialogue about positioning your operations for the next decade of transformation. 

Strategic Outcomes:

  • Future-proof your operations by understanding which emerging technologies and fiber innovations offer genuine viability versus experimental potential
  • Address skilled labor challenges by learning how AI and automation can enhance operational performance and workforce capabilities
  • Advance carbon neutrality goals with practical insights into achievable pathways for net-zero emissions that align with organizational sustainability commitments 
  • Make informed investment decisions by balancing innovation adoption with operational priorities and understanding optimal timing for technology integration

DAY TWO

Examine emerging trends reshaping tissue economics as pulp prices, energy markets, and inflation dynamics evolve faster than traditional business models. Explore strategic frameworks for competitive positioning in commodity markets experiencing unprecedented structural shifts.

Strategic Outcomes:

  • Strengthen market position by implementing dynamic strategies that maintain competitiveness during rapid cost structure changes
  • Gain strategic advantage through real-time market intelligence systems that enable proactive decision-making
  • Protect business needs by optimizing your entire value chain rather than reacting to individual cost pressures

Strategic approaches to fiber blending optimization utilizing virgin pulp, eucalyptus short fiber, and softwood long fiber. Explore advanced technologies including high-consistency refining (HCR) and goal programming methodologies that enable manufacturers to optimize raw material strategies while maintaining product excellence. 

Strategic Outcomes:

  • Improve bottom-line performance through strategic fiber blending that optimizes raw material efficiency without compromising quality 
  • Respond faster to market changes using data-driven recipe management that adapts quickly to pulp price fluctuations 
  • Enhance product performance while reducing energy consumption by leveraging advanced refining technologies 
  • Make confident formulation decisions by understanding exactly how different fiber ratios impact both production expenses and end-product characteristics

Evaluate your current technology infrastructure against emerging innovations reshaping tissue manufacturing. Examine AI-driven production intelligence, next-generation dryer control systems, and integrated digital platforms. Assess when to upgrade legacy systems, which innovations warrant investment, and how to build a technology roadmap aligned with operational excellence and market positioning. 

Strategic Outcomes:

  • Gain clarity on where your technology stack stands relative to industry leaders and identify high-impact modernization opportunities 
  • Access insights into AI, machine learning, and predictive analytics innovations that are delivering measurable improvements in production reliability and asset performance 
  • Build confidence in your technology investment decisions with frameworks that balance legacy system value against transformative next-generation capabilities

Comprehensive digital transformation connecting all aspects of tissue manufacturing. Explore Industry 4.0 technologies which create competitive advantages through enhanced decision-making and organizational agility.

Strategic Outcomes:

  • Increase equipment uptime and productivity through predictive maintenance systems that prevent unplanned downtime and optimize maintenance scheduling 
  • Respond faster to customer demands using real-time visibility platforms that connect procurement, production, inventory, and distribution 
  • Reduce operational waste and expenses through data-driven decision-making that identifies inefficiencies and optimizes resource allocation

Explore pathways to energy independence through solar, wind, and biomass integration. Examine how leading mills are achieving carbon neutrality goals while insulating operations from volatile energy markets. Strategic frameworks for renewable energy integration aligned with production requirements.

Strategic Outcomes:

  • Reduce annual electricity expenses through strategic solar and wind integration aligned with daytime production peaks 
  • Achieve predictable energy budgets by reducing dependence on volatile fossil fuel markets and utility rate increases 
  • Lower peak demand charges significantly by offsetting grid consumption during high-load operations with renewable generation